TRUECALLER IS EVOLVING INTO A SUPER APP
- June 24, 2019
- Posted by: Lead Contributor
- Category: News
Truecaller is a mobile app that lets you see who’s calling, block unwanted calls, and has recently added voice call. The communication app is working vigorously to become a super app and a possible WhatsApp competitor.
Recently, Truecaller integrated payment system to its app: “Truecaller currently offers a one-stop integrated communication platform that hosts a range of key features including Caller ID, Intelligent dialer, Smart SMS inbox, Mobile Payments and Flash messaging.” but with the recent unveiling of Libra by Facebook, Truecaller will have to evolve more if it wants to win Africa.
In a press release the company said; “In tune with its vision to be a complete communication app, Truecaller, has announced the launch of its voice call feature, ‘Truecaller Voice’ globally.
The in-app voice over internet protocol (VoIP) based feature will allow users to make free high quality (HD), low latency and quick to connect audio calls through WiFi or mobile data connectivity. The launch is the newest addition to the recent stream of updates, that is aimed to provide a full-fledged communication experience to Truecaller’s over 140 million daily active users globally. The feature has been already been rolled out in a phased manner to all Android users from 10th June 2019 onwards.
On a daily basis, Truecaller users are making more than 180 million phone calls through its dialer, whereas half of the calls are to users-to-users. The Truecaller Voice shortcut has been strategically integrated at relevant touchpoints in the app such as call logs, SMS Inbox, contact profile and after call screen. This enables users to seamlessly access the VOIP based call anywhere within the Truecaller app without switching to other applications”.
At WayMaker Digital, we specialise in helping organisations to deliver on the strategic goals, by leveraging on the decades of experience and expertise of our consultants. Our specialities include Agile Software Delivery, DevOps, Insights & Analytics, Cybersecurity, Business Analysis, User Experience, User Research, Manual & Automated Testing, Robotic Process Automation, Service Design, Application development (web & mobile) & Product Management while adopting the Agile & Lean principles. If you would like to have a conversation on how we might be able to help, please get in touch.