DHL LAUNCHES AFRICAN eSHOP IN 11 COUNTRIES
- June 18, 2019
- Posted by: Lead Contributor
- Category: News
The global logistics company, DHL Express has announced after the success of the DHL Africa eShop app in 11 countries across Sub Saharan, its innovative mobile and desktop platform has been rolled out in 9 more countries across the continent.
The CEO of DHL Express Sub Saharan Africa Hennie Heymans, said that the company have seen impressive growth in usage of the DHL Africa eShop app since it was initially brought online in South Africa, Nigeria, Kenya, Mauritius, Ghana, Senegal, Rwanda, Malawi, Botswana, Sierra Leone and Uganda in April this year.
“The uptake and usage of this platform over the past seven weeks has been incredible, with exponential growth in subscribers and physical orders. Based on this rapid growth and the positive feedback that we have received from the market, DHL Express has decided to proceed to the next phase of the rollout as quickly as possible. The platform is now live for consumers in Cameroon, Democratic of Congo, Cote d’Ivoire, Gabon, The Gambia, Madagascar, Mozambique, Tanzania and Zambia.” says Hennie Heymans
The DHL Africa eShop makes shopping from over 200 US- and UK-based online retailers easy, with purchases delivered to their doorstep, by the DHL Express. This solution was developed in collaboration with Link Commerce – a division of Mall for Africa.
Heymans notes that there is an increasing demand for world-class online retail services in Africa. “As one report by the McKinsey Global Institute shows, Africa has a fast-growing middle-class consumer market which is embracing the internet at an astonishing rate. By 2025, the projected internet market penetration is expected to reach around 50% for the continent, with around 360 million smartphones expected to be in circulation. DHL Africa eShop provides the perfect solution for African consumers to access global brands.”
The DHL Africa eShop app offers African consumers unmatched access to global retailers on an easy-to-use platform, with great ease and speed. It also enables many international brands to connect with a captive African market – markets that were mostly ignored due to the perception of high complexity and uncertainty.
In conclusion, Heymans said “As the global leader in express logistics, DHL is well positioned to connect African consumers with these exciting global brands. We are committed to driving e-commerce growth on the continent on all fronts. We work with thousands of e-commerce brands in Africa and help them to reach global customers, and now with our DHL Africa eShop, we also connect African consumer to global brands”.
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