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Is perception more important than facts? Is having a better brand more important than having a good product/services? Perception isn’t always half the battle; at times, it’s the entire battle. In the marketing community, there is a constant grapple between two schools of thought. One school is product-focused, and the other is brand-focused. The product […]
Microsoft has acquired the New York-based PromoteIQ, a startup that assists retailers in building digital and e-commerce offerings, for a specific price. PromoteIQ brings with it a roll of big-name customers, including Kroger, Kohl and Overstock.com. The company will continue to operate as PromoteIQ but will become a division of Microsoft Advertising. The Vice President of […]
The Nigeria largest telecoms network operator MTN Nigeria has been granted a “super-agent” license which allows MTN Nigeria to structure an agent network through which it can provide financial services. The super-agent permit is the first step in MTN’s agenda in rolling out mobile money services in Africa’s largest economy. The license approval is an aftermath of […]
Tableau revenue fell below the expectation of Wall Street for the second quarter, a milestone period that included the announcement of its unsettled $15.7 billion purchase by Salesforce. The data visualization company released the latest financial update Wednesday in an unfamiliar way, which may be down to the pending Salesforce acquisition. The result was released […]
Google is trying to reduce congestion problem in one of Africa’s most chaotic cities using the Map. Transportation in and around Lagos, Nigeria’s economic hub and Africa’s largest mega-city, can be complicated and stressful regardless of the mode of transportation as problems range from overpopulation road congestion to poorly maintained road infrastructure and rowdy public […]
Facebook and Google face a new regulation restriction in Australia Australia’s new strict enforcement regime could see Facebook and Google compelled to reveal details of their algorithms to regulators. An investigation into the companies operation has revealed that an enhanced regulator is needed, with powers to scrutinize how the companies work. The Australian Competition and […]
The city of Manchester has been placed second on the list of the top 10 cities in the UK for digital technology, but there are reports by over 65% of the tech leaders of skills shortage. The tech industry in the UK is experiencing its most significant skills shortage in more than a decade, with […]
Amazon who recently revealed its Project Kuiper plan to establish a satellite broadband venture in low-Earth orbit has now published a bit more about the specifics of its program in the FCC filing which was first reported by GeekWire. The filing by Amazon seeks permission from the U.S. communications regulator to launch over 3,000 communications […]
Internet service providers have branded Firefox browser maker Mozilla an “internet villain” for its support of DNS security standard. The Internet Services Providers’ Association in the U.K, has nominated Mozilla as the internet villain for its plans to roll out the security feature, which they say will allow users to “bypass U.K. filtering obligations and […]
In recent times, It’s quite hard to look beyond Uber and Bolt in the ride-hailing sector, and there’s a good reason. Uber and Taxify are multibillion-dollar companies and are the top competing rivals in over 20 cities on the continent of Africa, for both the car and motor-cycle hailing market share. Several months ago, inDriver, […]
