5 NEW THINGS YOUR LINKEDIN PROFILE IS TELLING A PROSPECTIVE EMPLOYER
In recent years, the importance of first impressions has dramatically increased, and in a world where things are digitized, first impressions are delivered through Google and social media search results and rarely face to face meeting.
All thanks to LinkedIn’s popularity, your profile will likely show up in one of the top spots in google search results. So, by default, your profile is likely to be your first impression. LinkedIn has become a vital career-enhancing tool for all career professionals looking to network and seek out new opportunities. This means it is essential to get it right with the first impression by investing time and energy to ensure your profile is complete, authentic, differentiated and compelling for your brand to gleam brilliantly in bits and bytes.
In 2016, LinkedIn conducted a survey which conveyed that over 75% of people who changed jobs used LinkedIn to inform their career decision. Furthermore, it highlighted that professional social networks are the number one source for quality hires. Given these statistics, treating LinkedIn as just another social media platform or anything less than (complete, authentic, differentiated and compelling) is not good enough and will be sending a message of mediocrity to employers.
Here are five things your LinkedIn profile should tell employers about you;
1. PROFESSIONAL BRAND INFLUENCES.
Your LinkedIn profile is your professional brand, and you are highlighting the best impression of yourself online. But your profile also shows the extent to which you allow your current role to influence your brand. For instance, some users create their profile solely about their current job, while others make their profile all about their career progression. Every branding decision on LinkedIn is a choice, and you get to choose which one works best for your career journey.
Your LinkedIn profile is much more than just a digitized version of your resume or CV. It is your chance to present yourself to employers in the best light possible. Recruiters will always be on the market so it is important you continue to update your profile to optimize your chances of advancing your career and making new professional connections.
2. ESTABLISHED PRIORITIES.
The way you present yourself in the headline summary, and how you list your current and previous experiences give employers a valuable clue on your priorities. For instance, you might highlight your marketing abilities in a sales job or volunteering experience while working in a bank.
The way in which you choose to highlight your professional duties and accomplishments offers recruiters the opportunity to estimate how you would set priorities in a new position. Every decision you make and every sentence you write should be made with consideration in mind. Highlight the aspect you like to pursue further and employers will notice.
3. YOU ARE UP TO DATE
One of the best features of LinkedIn is the opportunity to follow influencers, publication, and topics. If you don’t belong to any group and have left the “follow” category blank, it gives the impression that you are not up to speed and might put off potential employers.
If you’re only using LinkedIn as your digital resume, overlooking the full power of LinkedIn for keeping the saw sharp, you’re not just losing out on the site most important features, but you are also telling people you’re not interested in what’s happening in your field.
4. YOU ARE NOT A COMMODITY.
Crafting a good headline goes a long way in giving an excellent first impression. If you don’t, LinkedIn will use your current job title as your headline. That’s a little boring, and it puts you in the commodity category, preventing you from showing what set you apart from everyone else who does what you do. Craft your headline to advertise you, to capture the attention of decision-makers and entice them to want to learn more.
5. HIGHLIGHTS YOUR VALUES.
Influencers you have decided to follow, past posts or blog you have written and even recommendations you have gotten are ways by which your personalities, perspectives, and values are highlighted and seen by the employer. This part of the profile tells any potential employer what you care about and can shape a personality you want to portray to a potential employer.
It is important that your professional side on your profile reflects the career you wish to pursue. The words you choose to describe yourself with on LinkedIn carries a lot of weight and will have an impact on whether a recruiter sees you as an ideal candidate or not.
Also published on Medium.