3 WAYS TECHNOLOGY IS RESHAPING HOW WE WORK
- June 19, 2018
- Posted by: Isaac Atoyebi
- Category: Blog
Of the many factors influencing the transformative shift in the workplace, technology is at the very forefront. Technology is affecting the way we think and do our work; technology allows employees to move away from doing mundane, dangerous jobs that machines can do for them. Machines are becoming clever in terms of how they respond to the user and how they think.
And with the rise of mobile apps; social data, tech-savvy managers, and digital workplace, organisations are navigating new waters; organisations no longer have to get all their employees in one physical place. Technology has made it easier for organisations to communicate with their workers, business partners, vendors, and customers. Businesses who use technology to their advantage are those that will succeed now and in the future.
Businesses who want to remain competitive need to ‘raise their head out of the sand’ and not only pay attention to technology, but also connect them to their business strategies, organisational goals, and workforce management initiative.
An article titled “Ready, Set, Future” by HR Professional now, tackled the astonishing rate at which technology is changing the way we work. The article talks about how technology and other changes that affect innovations hold the potential to be not just “disruptors” but opportunities for companies to grow. From basic technology to employee analytics, technology continues to have an undeniable impact on the workplace. Job seekers and recruiters alike can benefit from understanding how technology is changing the workplace
Here are three ways technology is reshaping how we work
1. WE NOW KNOW MORE ABOUT CUSTOMERS THAN EVER BEFORE.
Just a few decades ago we knew our customers because they lived in our community. Their children went to school and played sports with our children. As technology advanced, it opened up entirely new markets to an infinite amount of people and businesses. You could say it has taken a step to even the playing field between big and small businesses. In the past, business owners thought they knew who their customers were and what they wanted, but honestly, this was all a hunch. Now, science and maths can be used to determine if those hunches were accurate and how they can be harnessed to the ultimate benefit for customers.
Technology has greatly influenced the way we work in terms of collaborations. In situations where a person might not be physically in an office setting, technology is offering some options for work teams to collaborate remotely. These interactions can be in real-time or non-real-time communication. Training is a good time to use non-real-time recordings, especially for large corporations with employees spread all across the country. Real-time interactions can benefit salespeople who work with customers around the country.
3. PERSONALISED CUSTOMER EXPERIENCE IS GROWING AT A RAPID PACE.
Personal, relevant shopping experience is not new in the 21st century. In the past customers wanted to receive individualised attention, but in today’s digital world personalization is becoming more of an expectation in the shopping experience. We have seen this kind of personalization in our everyday lives for years when for example, people have had to keep a card to get the specialty price at a store or have had to use a store specific card at a major departmental store. Now, these experiences are becoming more and more personalized with online logins. Many companies have allowed customers to create a wish list, baby, wedding registries etc. all from the comfort of their living room. While some other companies like Amazon are trying to integrate this into every aspect of our lives by offering books, television, retail products and even groceries all with a unique login that they can be used to offer products specific to you and your purchasing habit.
Also published on Medium.